7 reasons to attend Hannover Messe 2025

Hannover Messe is the world's largest industrial technology trade fair—a must-attend event for manufacturers looking to stay ahead of the innovation curve. I had the privilege of attending in 2023 and 2024, witnessing firsthand how impactful this event is for Canadian companies looking to expand internationally. This year is even more significant: Canada is the official partner country. Wondering why you should go? Here are seven compelling reasons to seize this opportunity and showcase your business on the global stage.

1. Gain global visibility for Canadian innovation

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With Canada as the partner country, Hannover Messe 2025 will spotlight Canadian innovation across five key pavilions (Future Hub, Smart Manufacturing, Internal Trade & Investment, Energy 4.0, and Digital Ecosystem). Over 220 leading Canadian organizations will exhibit, with hundreds more in the delegation led by NGen. No matter your industry, this is your chance to stand out, connect with global industrial leaders, and unlock new strategic partnerships. A unique moment to showcase Canadian excellence.

2. Build strategic partnerships

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Hannover Messe attracts over 200,000 attendees from 150+ countries, making it an ideal environment for forging key connections. This is your opportunity to meet European decision-makers, expand your network, and explore investment opportunities. Charles Ste-Marie and I will be there representing Osedea, engaging with industry leaders and making valuable connections.

3. Stay ahead on sustainable and digital industry trends

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No need to attend every local and international trade show—Hannover Messe gathers all the latest advancements in one place. Key themes this year include AI, green technologies, energy, and supply chains. Canadian companies will be at the forefront, showcasing innovations in energy transition and sustainable manufacturing. Get a firsthand look at the technologies shaping the future of industry.

4. Learn from industry leaders

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High-level conferences and panels offer deep dives into cutting-edge trends, from digital transformation and AI to robotics and automation. Whether you're in the Canadian pavilions or exploring multinational booths from Siemens and Beckhoff, these sessions are unmissable for staying informed and preparing for the challenges ahead in your industry.

5. Experience the rise of Canadian technologies

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In a rapidly evolving global economy, Hannover Messe is the place to see live demos of breakthrough technologies, particularly in AI and robotics. This year, the spotlight will be on Canadian innovation, reinforcing the importance of local solutions and "Made in Canada" advancements. It's a prime opportunity to witness how Canadian companies are actively driving industrial transformation worldwide. Investing in national innovation has never been more crucial for global competitiveness.

6. Engage in a collaborative innovation environment

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Hannover Messe isn’t just about showcasing products—it’s a space for exchanging ideas. It’s where cross-sector collaborations spark new initiatives and solutions to shared challenges. Take this chance to discuss joint projects, develop innovative solutions, and push the boundaries of industrial progress. The collaborative spirit of the event will expand your perspective and open new opportunities.

7. Fast-track your digital transformation

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Hannover Messe is a hub for Industry 4.0 and digital transformation, featuring a strong presence of companies specializing in automation, AI-driven processes, and industrial software. Discover cutting-edge solutions that can revolutionize your operations, making your business more competitive on a global scale.

A must-attend event for Canadian businesses

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Hannover Messe is an unparalleled opportunity for Canadian companies to position themselves as leaders in industrial innovation. Whether your goal is to form new partnerships, explore the latest tech advancements, or expand your global network, this event is essential for any company looking to stand out internationally. Don’t miss this chance to showcase what Canada has to offer. Attending? Let’s connect—reach out to plan a meeting and talk innovation.